Design for Resilience — Structuring a committed brand and activating its growth through a crowdfunding campaign.
Transform a committed vision into a visible and fundable project.
Design for Resilience develops eco-responsible textile products designed to reduce the environmental impact of daily life.
The brand had a strong and coherent vision, but needed strategic support to structure its positioning, clarify its message and prepare for the launch of a crowdfunding campaign.
The main challenge was to make the value proposition immediately understandable and desirable, while maintaining the credibility of a committed project.
Structure, tell, activate.
We supported the founder in clarifying her positioning, defining the tone of voice and structuring the brand discourse.
The work focused on the preparation and success of the crowdfunding campaign:
- Definition of key messages
- Writing the campaign video script
- coordinating video production with Gradient Lab
- logistical organization of filming
- validation of visual and narrative content
- Writing the campaign page
- preparation of social media content
After the campaign, we continued to provide support via an inbound marketing strategy in order to ensure the continuity of the brand's visibility:
- content writing
- message structuring
- editorial consistency
- support for the development of the digital presence
Video made by gradient.lab - sceniaro, coordinated by The Clear Agency
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